22 July 2009

BMW 7 Series Features a Wide Range of Innovations

BMW 7 Series
Great to drive, great to sit in, the fifth generation of the BMW 7 Series features a wide range of innovations aimed at providing a superior driving experience. BMW 7 Series boasts a modern, progressive look, along with a brand-new range of engines, new suspension technology and exclusive driver assistance systems. For the first time, the BMW 7 Series combines optionally available active steering with integrated rear-wheel steering, offering a new dimension of steering comfort and agility as well as unparalleled stability in the most dynamic driving conditions.

The new BMW 7 Series comes as standard with BMW's newly developed Dynamic Damping Control. Likewise featured as standard, Dynamic Driving Control enables the driver at the touch of a button to choose the degree of damping force, the gearshift dynamics of the automatic transmission, as well as the control maps for the gas pedal and steering assistance. Anti-sway control is available as an additional option, with its intervention and effect tailored to the damper set-up and program selected by the driver. The fifth generation of the 7 Series enters the market with a V8 and a straight-six gasoline engine. Both feature Twin Turbo technology and direct fuel injection (High Precision Injection), as well as the first representative of a new generation of six-cylinder diesel engines.

BMW 7 Series InteriorBenefiting from these drive units and the wide range of engine technologies serving to enhance the all-round standard of efficiency to an even higher level, the various models in the BMW 7 Series, following the BMW Efficient Dynamics development strategy, now also offer outstanding performance, fuel economy and emission management data in their respective segments. The eight-cylinder developing maximum output of 300 kW/407 hp between 5,500 and 6,400 rpm in the BMW 750i, for example, is the most efficient engine in its performance class, and the only engine of its kind worldwide with the turbochargers fitted in the V-space between the two rows of cylinders. The two six-cylinders, in turn, reach a level of power and performance so far restricted to eight-cylinder power units, combining this potential with outstanding efficiency and much lower weight with a positive effect on the balance of the car and, accordingly, its all-round agility.

Especially for the BMW 740i, output of the six-cylinder Twin Turbo has been raised to 240 kW/326 hp at 5,800 rpm. The newly developed six-cylinder diesel in the BMW 730d, in turn, develops maximum output of 180 kW/245 hp at 4,000 rpm. The new BMW 7 Series is a forerunner for the entire automobile sector also in terms of control systems for all kinds of vehicle functions. Just like the former model featuring the trend setting BMW iDrive control concept for the first time, the new BMW 7 Series again sets the standard in terms of ergonomics, efficiency and functions for optimum control of the car. High-resolution graphics on the Control Display, the new, standardized menu guidance, and optimized operation of the Controller are additional highlights boasted by the new generation of the BMW iDrive control system. Direct selection buttons on the Controller now provide access to the menus controlling the radio, CD, navigation and telecommunication functions.

Apart from driving comfort, active safety is enhanced to a new level of perfection in the new 7 Series by way of innovative and, in part, exclusive BMW driver assistance systems. As an example, the new BMW 7 Series is the first saloon in its segment available with a Head-Up Display projecting driving information on to the windscreen. Optional cruise control complete with an integrated Stop & Go function likewise supports the driver, allowing him to cruise along smoothly on the motorway or on country roads, keeping an appropriate distance from the vehicle ahead at all times even in slow, irregular traffic at very low speeds.

Another new feature is the Lane Change Warning, which enhances driver awareness by generating vibration signals on the steering wheel. This vibration alert is supplemented by an LED display flashing on and off on the base of the exterior mirror. The speed limit display featured in connection with Lane Change Warning provides permanent information on the speed limit currently allowed on the route the driver is taking. A further innovation is BMW Night Vision, now able to detect even individual persons on or near the road.

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