With all the technological advances of today, which can be used for advertising of any product or service, it is necessary that traders should know and understand who their target audience and how they will reach those people. They must spend more effort on this otherwise their competitors will be the one to get all your prospects.
Many forms of traditional media are now slowly declining, when it comes to their effectiveness. a lot of them are replaced with new media tools that are "in" today. Some of the old media are not effective for use today as radio, newspapers and even TV. only the old traditional media is still in force in the midst of all the advancements the traditional mail, which is used for direct marketing. Based on data provided by InfoTrends (1), 69% of consumers still prefer traditional mail in relation to their electronic counterparts.
Entrepreneurs uses new technology to their advantage for direct mailing, rather than replace it with new media tools. It is believed that if you put a personal touch to your mail, the campaign will have a greater chance of success. Creating a personal message like putting the name of the target customers for example, makes them feel important and get more connected to your business.
Almost all business owners already have the technology to use for the success of your direct mail campaign. They are the software that stores collected a list of prospects and customers important details that can be used for the campaign. There is also a tool that can be used to more personalized direct mail marketing.
always keep track of basic information and any transactions with the Prospect or Customer
You should always update and follow all the necessary information about its customers. Not only basic information such as name, phone number and address, as much as possible try to record details such as, last time they purchase products from you and making a purchase, their special product reference, the last time you had an encounter with them, or their response to your ads. So I say, everything is possible and necessary information should be recorded and can be used for future reference.
If you're new to the job and have difficulty in collecting the list of perspective clients, you can actually buy a list from the perspective of clients' broker with an unquestionable reputation. Doing a direct marketing campaign using a list broker you can be a good start while you are still groping in the dark.
The use of direct mail as a way to advertise their products and services are very inexpensive. You can only get mail on those clients that have the potential of doing business with you. You will make mistakes just like what happened to other forms of advertising. In suing direct mail, you need not spend a lot, but you get to touch more people, especially those people who are really interested in the services they offer and the products they're selling.
Direct mail campaign gives results that can record and adjust for the possible gain. This is one of the benefits that you can get in using this medium to advertise their products and services.
Giving promotional products as a gift or token of responding to email will definitely increase the efficiency of your direct mail. Will also help to easily measure the effectiveness of their campaigns.